Business Advertising
Discourse of Advertising
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it.
Career As An Advertising Artist - Graphic Designer, Creative Director, Illustrator
Advertising is everywhere. Try to get through a day without seeing a printed advertisement, a television commercial, or a pop-up ad on a web site.
The Little Blue Book of Advertising
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
Advertising in Tourism and Leisure
Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.
Madison & Vine
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks.
And Now a Few Words From Me
'If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin.'-- Miami Herald. A witty and frank look at the ad biz from one of its most respected voices.