Business Advertising
The Advertising Business
Retail: $73.95 (5% off!)
(Overstock Books)
?A significant one-volume reference on the business of advertising, this work is recommended for undergraduate through professional collections.? ?R.R.
How to Produce Successful Advertising
This comprehensive handbook takes you step-by-step through planning and implementing a successful advertising campaign. Fully updated, and including new material on advertising on the Internet, the book discusses every stage of this exciting, but often daunting process.
Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising?s effects have relied on data from time periods unlike today?s and have used models possibly inappropriate for supporting today?
Persuasion in Advertising
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
Advertising International
The advertising industry has changed out of all recognition over the past twenty years. The map of global communications has been redrawn by a flood of mergers and takeovers, and the media industry is now dominated by a handful of transnational conglomerates.
