Business Advertising
The End of Advertising as We Know It
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all." -- Warren Bennis, University Professor and Distinguished Professor of Business Administration, USC Marshall School of Business.
101 Ways to Advertise Your Business
READ THIS BEFORE YOU SPEND ANOTHER CENT ON ADVERTISING Understanding what makes one advertisement work while another fails could save you a small fortune in wasted advertising.
Do-It-Yourself Advertising and Promotion
How to create Madison Avenue advertising on a Main Street budget. This Third Edition shows readers how to successfully create high-impact advertising on a limited budget.
Language of Advertising
The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image and typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, pu
The Future of Advertising
Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis.
Online Advertising Playbook
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right.